This is why when Gaurav went to do his masters in 2018 to the US, he was very surprised to see people there sipping on a fizzy drink called flavoured sparkling water. It was fizzy, flavourful and without sugar or sweeteners, wait what?! He absolutely loved it, but it seemed too good to be true. And it is, as long as you don’t add any unnecessary ingredients (sweeteners, for instance!). When he went looking for this in India, he realized that the Indian market had 0 options for 0 sugar, sweetener drinks and that’s when he decided to take this fizz-ness in his own hands.