WHAT IS SPARKLING WATER? 🤔
by Gaurav Khemka on Jul 03, 2022
HISTORY OF SPARKLING WATER:
It's safe to say that the history of Sparkling Water is vast and what we have here is merely scratching the surface. It got discovered through naturally occurring springs. Later, the invention of carbonated beverages was made possible with artificial carbonation.
Around 1767, a minister turned scientist, Joseph Priestley, observed that carbon dioxide gas collected over the cauldron as beer brewed. He discovered that pouring water between two cups through the gas allowed the carbon dioxide to infuse into it.  However, the invention gained recognition only a few years later when the British Navy looked to Priestly's invention to save their men plagued by scurvy. Carbonated water was perceived as medicated at the time. Priestly published his paper subsequently in 1772. Priestly could not have fathomed the multi-billion dollar market built on this simple discovery. 
HOW IS SPARKLING WATER MADE?
A question on people's minds till this day is - What is sparkling water, and how exactly is it made?
As you might've gathered from the previous section, sparkling water is simply the harmony of carbon dioxide (CO2) and Water (H2O). However, most commercially produced carbonated drinks infuse CO2 into purified water. That's it! The notion that carbonated water is unhealthy is a factually incorrect statement - it was considered medicinal in the early days and is credited to be the reason behind the birth of the 'spa' (a story for yet another blog). 
However, in today's context, it could not be truer. Almost all carbonated drinks in the market have unhealthy ingredients, mostly sugar syrup (10-15%). That means a 500 Ml bottle of your favourite drink could potentially contain 50 to 75 gms of sugar), artificial sweeteners, flavours and colours, and other unnatural ingredients. These drinks classify as anything but healthy!  We are here to change that and take us back to a simpler, healthier time. Our secret formula contains only natural ingredients (flavour and colour), no sugar or artificial (or 'plant-based') sweeteners, and just the right amount of carbonation. And this rightfully brings us to the next question.
IS SPARKLING WATER UNHEALTHY?
The short answer - is NO! Sparkling Water that contains natural ingredients is not harmful. While it is true that carbonated water or sparkling water is mildly acidic, this natural acidity is nowhere close to being unhealthy or harmful. Over the last few years, sparkling water has exploded in popularity around the world and has become the go-to drink for health-conscious people everywhere, and rightly so.  Read our slightly more detailed blog on the same subject.
WHERE ARE WE HEADED?
Polka Pop aims at introducing 100% naturally-flavoured Sparkling Water to the Indian Audience. We understand the importance of being a customer-centric company and aspire to build a company that you as a customer shall be proud to be associated with. For instance, we are working towards setting up a reverse logistics supply chain that will ensure that waste plastic is repurposed and recycled. We believe in the circular economy (and global warming!) and want to build a business in the best interest of the world.
We shall be available in the following flavours - Peach, Cranberry, Orange, and Lemon-Lime, and are currently available to pre-order through our website.
 Schils, René (2011). How James Watt Invented the Copier: Forgotten Inventions of Our Great Scientists. Springer Science & Business Media. p. 36.
 Joseph Priestley. "DIRECTIONS FOR IMPREGNATING WATER WITH FIXED AIR; To communicate to it the peculiar Spirit and Virtues of Pyrmont Water, And other Mineral Waters of a ſimilar Nature". Today in Science. Archived from the original on 29 July 2019. "Our fizzy seas of soda water". The Telegraph. 21 September 2016.
 circa 1790: Joseph Priestley (1733-1804). English clergyman, chemist. Lectured on anatomy, astronomy, introduced teaching of modern history and sciences 1761, librarian to Lord Shelburne 1772-79. He wrote on, experimented with electricity, discovered 'Dephlogisticated air' now called oxygen 1774, a minister in Birmingham 1780-91, where due to his sympathy to the French Revolution, his house was burned, emigrated to the US, settling in PA 1794. (Photo by Hulton Archive/Getty Images)
 https://gastropod.com/gettin-fizzy-transcript/ - Transcript of Podcast Episode "Gettin' Fizzy With It" featuring Barry Joseph, author of book, Seltzertopia
 Based on observations by the author