WHAT IS SPARKLING WATER? 🤔
HISTORY OF SPARKLING WATER:
It's safe to say that the history of sparkling water is vast and what we have here is merely scratching the surface. We hope to cover other parts of the illustrious history of carbonated water across our other blogs. Sparkling water / carbonated water was discovered through naturally occurring springs and so the invention of carbonated beverages usually refers to when man-made carbonated water was made possible.
Around 1767, a minister turned scientist by the name of Joseph Priestley, observed that carbon dioxide gas collected over the cauldron as beer brewed. He discovered that pouring water between two cups through the gas allowed the carbon dioxide to infuse into the water.  However, the invention gained recognition only a few years later when the British Navy looked to Priestly's invention to save their men who were plagued by scurvy. Carbonated water was perceived as medicated water at the time. Priestly published his paper subsequently in 1772. Priestly could not have fathomed the multi-billion dollar market built on this simple discovery. 
HOW IS SPARKLING WATER MADE?
The question on a lot of people's mind even now is - What is sparkling water and how exactly is it made?
As you might've gathered from the previous section, sparkling water is simply the harmony of carbon dioxide (CO2) and Water (H2O). However, most commercially produced carbonated drinks infuse CO2 into purified water. That's it! The notion that carbonated water is unhealthy is a factually incorrect statement - it was in fact considered medicinal in the early days and is credited to be the reason behind the birth of the 'spa' (a story for yet another blog).  However, in today's context, it could not be truer. Almost all carbonated drinks available in the market are filled with unhealthy ingredients, mostly sugar syrup (10-15%). That means a 500 Ml bottle of your favourite drink could potentially contain 50 to 75 gms of sugar), artificial sweeteners, flavours and colours, and other unnatural ingredients. These drinks classify as anything but healthy!  We are here to change that and take us back to a simpler, healthier time. Our secret formula contains only natural ingredients (flavour and colour), no sugar or artificial (or 'plant-based') sweeteners and just the right amount of carbonation. And this rightfully brings us to the next question.
IS SPARKLING WATER UNHEALTHY?
The short answer - NO! Sparkling Water that contains natural ingredients is not harmful. While it is true that carbonated water or sparkling water is mildly acidic in nature, this natural acidity is nowhere close to being unhealthy or harmful. Over the last few years, sparkling water has exploded in popularity around the world and has become the go-to drink for health-conscious people everywhere, and rightly so.  Read our slightly more detailed blog on the same subject.
WHERE ARE WE HEADED?
Polka Pop aims at introducing a 100% naturally Flavoured Sparkling Water to the Indian Audience. We understand the importance of being a customer-centric company and aspire to build a company that you as a customer shall be proud to be associated with. For instance, we are working towards setting up a reverse logistics supply chain that can ensure that that waste plastic is repurposed and recycled. We believe in the circular economy (and global warming!) and want to build a business in the best interest of the world.
We shall be available in following flavours - Peach, Cranberry, Orange and Lemon-Lime, and are currently available to pre-order through our website