Back to school with Fizz-ics 101! ūüćĻ

Fizz-ics 101

Chapter 1: Why do we love fizz?

While having flat water helps us hit our senses of taste (and maybe smell), sparkling water helps us engage our all our other senses - our eyes, ears and sense of touch. Research suggests that the sensation produced by the carbonation irritates pain receptors in the mouth, producing a mildly painful stimulus and this is similar to the feeling we get while eating spicy food. It's also why we keep coming back for more. 

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Chapter 2: Should be I worried if I crave the fizz?

Wait, what? No! Of course not! Unless.. you like to satisfy your cravings with sugar, sodium filled varieties of soft drinks or tonic waters. If your go-to fizzy drink is Polka Pop (refreshing and unsweetened), you are okay! In fact, Polka Pop can hydrate you as much as still water.

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So, this experiment you were talking about? 

Alright, this one is simple. I sincerely believe that once you move to Polka Pop, you cannot go back to sugary fizzy drinks. It feels, icky?!  And I'm willing to test it out. 

There's 3 easy steps to conduct this experiment. 

  1. Get yourself a pack of 12 (or 24) of Polka Pop
  2. Have 1 Polka Pop a day and don't have any sugary drinks during this time. (If you have a house party, this is a great replacement to your mixers as well!) 
  3. Have a sugary soft drink after the 2 weeks. Tell me how you react to the taste of liquid sugar trickling down your throat! 

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  • If you shoot and send us a reaction video of you drinking the sugary drink, your next box (12 or 24, per your last purchase) of Polka Pop is on us!
  • If you send me a picture of your reaction while drinking the sugary stuff after 12 days, I shall share with you an exclusive 30% off on your next offer.

Polka Pop

I'm excited about this experiment and I look forward to hearing from you. I'll be sharing a Google form next week for you to start submitting your videos & photos.  

May the odds be ever in your flavour,

Gaurav Khemka

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